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	<title>Blog Stratermic</title>
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	<link>http://blog.stratermic.com/en/</link>
	<description>Stratermic, free yourself from the cold! </description>
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		<title>Shortened thermoregulation glossary</title>
		<link>http://blog.stratermic.com/en/shortened-thermoregulation-glossary/</link>
		<comments>http://blog.stratermic.com/en/shortened-thermoregulation-glossary/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 07:40:16 +0000</pubDate>
		<dc:creator>Alexandre</dc:creator>
				<category><![CDATA[Miscellaneous and games]]></category>
		<category><![CDATA[Non classé @en]]></category>

		<guid isPermaLink="false">http://blog.stratermic.com/?p=1930</guid>
		<description><![CDATA[Ah! Wise words! Thermoregulation. An often-used word, yet what does it mean? Thermoregulation is the process by which the body maintains a constant temperature.
Two factors contribute to achieving this. Beware, my friends, two more hybrid words! If I were to say thermolysis and thermogenesis? Not an easy question, don&#8217;t you think? Let&#8217;s give it a [...]]]></description>
			<content:encoded><![CDATA[<p>Ah! Wise words! <em>Thermoregulation</em>. An often-used word, yet what does it mean? <strong>Thermoregulation</strong> is the process by which the body <strong>maintains a constant temperature</strong>.</p>
<p>Two factors contribute to achieving this. Beware, my friends, two more hybrid words! If I were to say <em>thermolysis</em> and <em>thermogenesis</em>? Not an easy question, don&#8217;t you think? Let&#8217;s give it a go! Thermolysis is <strong>heat loss</strong> and thermogenesis is <strong>heat production</strong>. Now that was not so difficult.</p>
<p>Thermoregulation <strong>is closely linked to the evolution of species</strong>. This evolution has enabled living beings to be less and less dependent on weather conditions! <strong>Stratermic</strong> offers a helping hand <strong>clothing you so that you can withstand a very wide range of different temperatures.</strong> Let&#8217;s all go to the North Pole!</p>
<p><a href="http://blog.stratermic.com/wp-content/uploads/2011/07/snow1.jpg"><img class="aligncenter size-full wp-image-1932" title="snow" src="http://blog.stratermic.com/wp-content/uploads/2011/07/snow1.jpg" alt="" width="333" height="500" /></a></p>
<p>&nbsp;</p>
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		<title>The role of engineer for Stratermic also involves&#8230;</title>
		<link>http://blog.stratermic.com/en/the-role-of-engineer-for-stratermic-also-involves/</link>
		<comments>http://blog.stratermic.com/en/the-role-of-engineer-for-stratermic-also-involves/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 08:54:46 +0000</pubDate>
		<dc:creator>John Cold</dc:creator>
				<category><![CDATA[The brand and the team]]></category>
		<category><![CDATA[John Cold]]></category>

		<guid isPermaLink="false">http://blog.stratermic.com/?p=1874</guid>
		<description><![CDATA[
It is 9:01 on the Decathlon Campus, and here I am at the Stratermic offices. Today I am meeting with Maéva, a product engineer, or PI as they are known here.
I see that she has arrived full of beans, alert and focussed. We drink a coffee together, I offer her a croissant and tell her [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://blog.stratermic.com/wp-content/uploads/2011/02/ingenieur_produit_stratermic.jpg"><img class="aligncenter size-large wp-image-1706" title="ingenieur_produit_stratermic" src="http://blog.stratermic.com/wp-content/uploads/2011/02/ingenieur_produit_stratermic-1024x391.jpg" alt="" width="456" height="173" /></a></p>
<p>It is 9:01 on the Decathlon Campus, and here I am at the Stratermic offices. Today I am meeting with Maéva, a product engineer, or PI as they are known here.</p>
<p>I see that she has arrived full of beans, alert and focussed. We drink a coffee together, I offer her a croissant and tell her a little joke to break the ice (yes, she is a little nervous, it is her first interview).</p>
<p>So let&#8217;s start!<span id="more-1874"></span></p>
<p><strong>&#8220;Could you please briefly describe your job and your speciality within the Stratermic team?&#8221;</strong></p>
<p>I design and develop products on a daily basis that meet users&#8217; needs: I create prototypes, test them, then launch them for mass production whilst also ensuring the quality of the product throughout its lifespan.</p>
<p>I try to optimise costs throughout the project, to reduce the development time, the environmental impact and to ensure quality.</p>
<p><strong><br />
&#8220;Is &#8220;engineeress&#8221; an acceptable term for a woman who does your job?&#8221;</strong></p>
<p>Yes, I think so. But not to be confused with genius&#8230;<strong> </strong></p>
<p><strong><br />
&#8220;What qualities are required to be a good product engineer?&#8221;</strong></p>
<p>To listen to the users, because the more time you spend on a subject the more risk there is of overlooking the essential, and 10 heads are better than one…<br />
You need a creative edge and a critical eye in order to take a step back and evaluate the various projects. As the coordinator between all the different people involved, it is vital to be organised.</p>
<p><strong>&#8220;do you feel moments of stress sometimes?&#8221; </strong></p>
<p>Yes, of course! When my products are in the testing phase… I feel stressed waiting for the verdict: whether it will be yes or no!</p>
<p>When they enter the production phase: the moment where you see &#8220;your baby&#8221; take shape…<br />
Also when it is selected to be the &#8220;blue product&#8221; (best value for money)… for example: the <strong>simple warm</strong><br />
Or when a customer returns an item or makes a negative comment about one of my products!</p>
<p><strong>&#8220;What are you the most passionate about in your job?&#8221;</strong></p>
<p>Designing products which will then be bought by several hundred people&#8230;and thinking &#8220;I will fulfil the needs of adults or children with these products&#8230;&#8221; watching the users on the ski slopes and knowing that I have participated in making the clothing that they are wearing&#8221;.</p>
<p><em>Right, let&#8217;s stop talking shop…Let&#8217;s talk a little about your personality so that the Internet users can get to know you better.</em></p>
<p><strong>If you had to be an&#8230; </strong></p>
<p><strong>animal, what would you be?</strong></p>
<p>The white Bengal tiger? But it&#8217;s not a very practical pet so… I would opt for the miniature version… a little cat!</p>
<p><strong>A piece of music?</strong></p>
<p>It&#8217;s difficult to choose only one… because I love music and I have a song for each of my moods… To cheer me up: Thick as thieves (Dashboard confessionnal), to relax me: Muscle Museum (Muse), to liven me up: ragga… and plenty more besides!<strong> </strong></p>
<p><strong>A favourite food?</strong></p>
<p>Lasagne, but I have a very sweet tooth… so tiramisu! Yes, all my choices are Italian dishes&#8230; you might ask why so many Italian dishes&#8230;</p>
<p><strong>So why the Italian dishes?</strong></p>
<p>Simply because I have Italian family&#8230;</p>
<p><strong>A verb?</strong></p>
<p>To listen.</p>
<p><strong>A sport? You do practise sports, right?</strong></p>
<p>Running for fitness, but my first love is totally unsupported mountain trekking with a large group of my mates! It&#8217;s so good to get back to the essential, to the simple things in life…</p>
<p><strong>A Decathlon product? </strong></p>
<p>The Simple Warm…Obviously, because it&#8217;s &#8220;my baby&#8221;!</p>
<p><strong>&#8220;If you had to be one of the Stratermic characters, who would you be?<br />
</strong>Anna Oops, the clumsy one<br />
Professor Stratermos, Mr. know-it-all<br />
Berry Nice: the fashion victim<br />
Oscar Sick, who&#8217;s always ill<br />
John Cold (me) the adventurer&#8221;</p>
<p>I think you and I are very similar, so &#8220;you&#8221; without hesitation. I can never keep still! I always feel the need to discover, to learn, to see, to do… and for me, each day is a new adventure!<br />
But at the same time I am a bit clumsy… so I think a mixture of Anna and you=&gt; Johnanna or Joh N&#8217;Anna.<br />
<strong><br />
&#8220;Thank you for this little interview, but before I let you get back to work, just one last question.</strong>..</p>
<p><strong>Why does Bobby not have a mouth?&#8221;</strong></p>
<p>So he can&#8217;t talk nonsense… no, I&#8217;m joking. He doesn&#8217;t need one. He communicates with his body, his eyes, his actions… For me, body language is the best means of communication, it&#8217;s universal!</p>
<p style="text-align: center;"><a href="http://blog.stratermic.com/wp-content/uploads/2011/02/ingenieur_stratermic.jpg"><img class="aligncenter size-large wp-image-1704" title="ingenieur_stratermic" src="http://blog.stratermic.com/wp-content/uploads/2011/02/ingenieur_stratermic-1024x768.jpg" alt="" width="387" height="289" /></a></p>
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		<title>Instructions for Supertech jacket by B’twin</title>
		<link>http://blog.stratermic.com/en/instructions-for-supertech-jacket-by-b%e2%80%99twin/</link>
		<comments>http://blog.stratermic.com/en/instructions-for-supertech-jacket-by-b%e2%80%99twin/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 13:11:14 +0000</pubDate>
		<dc:creator>Anna Oops</dc:creator>
				<category><![CDATA[Guide of purchase and advices]]></category>
		<category><![CDATA[Anna Oops]]></category>
		<category><![CDATA[Btwin]]></category>
		<category><![CDATA[Supertech]]></category>

		<guid isPermaLink="false">http://blog.stratermic.com/?p=1861</guid>
		<description><![CDATA[Fancy some air?
Inflate and deflate to obtain the desired level of insulation for your anorak!
Some tips for using you Supertech B’twin jacket, designed and developed in collaboration with Stratermic.




]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Fancy some air?<br />
Inflate and deflate to obtain the desired level of insulation for your anorak!</p>
<p>Some tips for using you Supertech B’twin jacket, designed and developed in collaboration with Stratermic.</p>
<p style="text-align: left;">
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/ozOyGlPScKk&amp;feature" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/ozOyGlPScKk&amp;feature"></embed></object></p>
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		<title>When textiles become a mode of transport</title>
		<link>http://blog.stratermic.com/en/when-textiles-become-a-mode-of-transport/</link>
		<comments>http://blog.stratermic.com/en/when-textiles-become-a-mode-of-transport/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 09:00:27 +0000</pubDate>
		<dc:creator>Berry Nice</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Berry Nice]]></category>

		<guid isPermaLink="false">http://blog.stratermic.com/?p=1851</guid>
		<description><![CDATA[
Last week I went to Spain with friends to explore new trends in textiles.
We saw a lot: new innovations, avant-garde designs, creative avenues to be explored&#8230;
But we were surprised by a concept that the BMW brand has set up: &#8220;Textiles as transport&#8221;
This may sound a bit crazy, but I found it a highly original concept.
BMW [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.stratermic.com/wp-content/uploads/2011/02/vetmeentsvolants.jpg"><img class="aligncenter size-full wp-image-1610" title="vetementsvolants" src="http://blog.stratermic.com/wp-content/uploads/2011/02/vetmeentsvolants.jpg" alt="" width="369" height="139" /></a></p>
<p>Last week I went to Spain with friends to explore new trends in<strong> textiles</strong>.<br />
We saw a lot: new innovations, avant-garde designs, creative avenues to be explored&#8230;</p>
<p>But we were surprised by a concept that the BMW brand has set up: &#8220;<strong>Textiles</strong> as transport&#8221;<br />
This may sound a bit crazy, but I found it a highly original concept.</p>
<p>BMW created a partnership (part of the &#8216;Comme des Voitures&#8217; project) with students from the Barcelona School of Design to involve them with their own design projects, with rather satisfying results.</p>
<p>Use your clothes as a mode of transport? Is that possible?<span id="more-1851"></span></p>
<p>We may not be sure whether these futuristic garments will ever be brought to market, but one thing is certain &#8211; these Spanish students have creativity to spare, and BMW is not going to complain about that: &#8220;ball bearings, skates, flying outfits (that work?) &#8211; prototypes that all seem equally far-fetched.</p>
<p>Maybe one day these futuristic clothes will replace our faithful cars &#8211; who knows?!<br />
We would like to underline the originality of the project and the German brand&#8217;s initiative.</p>
<p>What are you hoping for from the clothes of tomorrow?</p>
<p><a href="http://blog.stratermic.com/wp-content/uploads/2011/02/bmw-iniciativa-bmw-el-traje-que-te-transporta-clothes-transport-design-barcelona-flying-suit-rambla-catalunyaM-K-279452-13.jpg"><img class="aligncenter size-full wp-image-1611" title="bmw-innovation" src="http://blog.stratermic.com/wp-content/uploads/2011/02/bmw-iniciativa-bmw-el-traje-que-te-transporta-clothes-transport-design-barcelona-flying-suit-rambla-catalunyaM-K-279452-13.jpg" alt="" width="321" height="241" /></a></p>
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		<title>My Simple Warm&#8217;s with me all winter long</title>
		<link>http://blog.stratermic.com/en/my-simple-warms-with-me-all-winter-long/</link>
		<comments>http://blog.stratermic.com/en/my-simple-warms-with-me-all-winter-long/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 15:50:30 +0000</pubDate>
		<dc:creator>Oscar Sick</dc:creator>
				<category><![CDATA[Products]]></category>
		<category><![CDATA[Oscar Sick]]></category>
		<category><![CDATA[warm]]></category>

		<guid isPermaLink="false">http://blog.stratermic.com/?p=1636</guid>
		<description><![CDATA[
I&#8217;m going on holiday in a week! I haven&#8217;t been skiing for such a long time! Every night, I imagine myself whizzing down the green, blue and red slopes at some of the biggest ski resorts in France.
I&#8217;ve already started packing&#8230; well, for the moment I&#8217;ve only packed one thing: my Simple Warm.
You haven&#8217;t heard [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://blog.stratermic.com/wp-content/uploads/2011/02/simplewarm.jpg"><img class="size-medium wp-image-1556 aligncenter" title="simplewarm" src="http://blog.stratermic.com/wp-content/uploads/2011/02/simplewarm-300x113.jpg" alt="" width="363" height="136" /></a><br />
I&#8217;m going on holiday in a week! I haven&#8217;t been skiing for such a long time! Every night, I imagine myself whizzing down the green, blue and red slopes at some of the biggest ski resorts in France.</p>
<p>I&#8217;ve already started packing&#8230; well, for the moment I&#8217;ve only packed one thing: my <strong>Simple Warm</strong>.</p>
<p>You haven&#8217;t heard of the <strong>Simple Warm</strong>? Are you kidding?<span id="more-1636"></span></p>
<p style="text-align: justify;">
<p style="text-align: justify;"><strong>Simple Warm</strong> is a base layer designed for skiers and snowboarders seeking breathability and warmth.<br />
Since discovering this product, I never get ill anymore.</p>
<p>Get one for yourself so that you too can ski <strong>warm</strong>. And if you have any questions, I&#8217;m here!</p>
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		<title>Futurotextiles: the innovation that everyone is talking about</title>
		<link>http://blog.stratermic.com/en/futurotextiles-the-innovation-that-everyone-is-talking-about/</link>
		<comments>http://blog.stratermic.com/en/futurotextiles-the-innovation-that-everyone-is-talking-about/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 10:30:59 +0000</pubDate>
		<dc:creator>Professeur stratermos</dc:creator>
				<category><![CDATA[Non classé @en]]></category>
		<category><![CDATA[Professeur Stratermos]]></category>

		<guid isPermaLink="false">http://blog.stratermic.com/?p=1542</guid>
		<description><![CDATA[
But what is it?
The Futurotextiles exhibition at Futex, organised by lille3000 at the Marcq-en Baroeul race course, provided innovative professionals with the opportunity to take part in two days (19/20 January) of discussions, round-tables and other speakers.
This exhibition is only the first stage of a travelling exhibition which will visit some of Europe&#8217;s largest cities: [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://blog.stratermic.com/wp-content/uploads/2011/01/P1000019.jpg"><img class="size-medium wp-image-1532 aligncenter" title="P1000019" src="http://blog.stratermic.com/wp-content/uploads/2011/01/P1000019-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p>But what is it?</p>
<p>The <strong>Futurotextiles</strong> exhibition at Futex, organised by lille3000 at the Marcq-en Baroeul race course, provided innovative professionals with the opportunity to take part in two days (19/20 January) of discussions, round-tables and other speakers.</p>
<p>This exhibition is only the first stage of a travelling exhibition which will visit some of Europe&#8217;s largest cities: Barcelona (Spain), Cordova (Spain), Prato (Italy).<span id="more-1542"></span></p>
<p>It is intended for an informed audience, but amateurs also had the opportunity to enjoy the exhibition on the weekends of 15/16 and 22/23 January (free entrance). And yes, there is something for everyone&#8230;</p>
<p>This event is a celebration of innovation, the &#8220;last word&#8221; in intelligent textiles which are fast becoming part of our everyday lives.<br />
Slimming clothes, photoluminescent dresses, bicycle made of linen fibres, all of the creations exhibited are the products of tomorrow.</p>
<p>On this occasion, Stratermic presented several of their products:</p>
<p>The Isolate Evolutiv jacket by <strong>Kalenji</strong>:</p>
<p style="text-align: left;"><a href="http://blog.stratermic.com/wp-content/uploads/2011/01/vesteevolutiv.jpg"><img class="size-medium wp-image-1533 aligncenter" title="evolutiv_kalenji" src="http://blog.stratermic.com/wp-content/uploads/2011/01/vesteevolutiv-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p>Running in <strong>cold weather</strong>!<br />
Each component has been chosen for the specific requirements of each part of the body.</p>
<p>The <strong>Kalenji</strong>/<strong>Stratermic</strong> partnership has enabled us to combine a <strong>warm component</strong> and a magnetic fastening system to increase or decrease air circulation, adjusting to the runner&#8217;s needs.</p>
<p>The Supertech anorak by<strong> B’Twin</strong>:</p>
<p style="text-align: left;"><a href="http://blog.stratermic.com/wp-content/uploads/2011/01/supertech.jpg"><img class="size-medium wp-image-1534 aligncenter" title="supertech_stratermic_Btwin" src="http://blog.stratermic.com/wp-content/uploads/2011/01/supertech-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p>Fancy some air?!<br />
Inflate and deflate to obtain the desired level of insulation for your anorak!</p>
<p>Stratermic has incorporated inflatable technology into their Supertech 9 anorak by B&#8217;Twin.<br />
Using a valve located in the collar, you can inflate and deflate the anorak to achieve the perfect thermal insulation for your activity and your environment. Perforations ensure that it is fully breathable.<br />
The increased insulation is provided by the layer of air, which acts as an extra layer of protection from the cold.</p>
<p>The product is also fitted with repair patches which enable you to repair it in the event of a puncture (as a result of a bad fall for example).</p>
<p>For more information about the <a href="http://www.lille3000.eu/lille3000/fr/event.php?id=23&amp;nom=FUTUROTEXTILES">Futurotextiles</a> event</p>
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		<title>Some air. Feel like some air</title>
		<link>http://blog.stratermic.com/en/some-air-feel-like-some-air/</link>
		<comments>http://blog.stratermic.com/en/some-air-feel-like-some-air/#comments</comments>
		<pubDate>Fri, 26 Nov 2010 16:27:14 +0000</pubDate>
		<dc:creator>Berry Nice</dc:creator>
				<category><![CDATA[The brand and the team]]></category>
		<category><![CDATA[Berry Nice]]></category>
		<category><![CDATA[Btwin]]></category>

		<guid isPermaLink="false">http://blog.stratermic.com/?p=1185</guid>
		<description><![CDATA[
Hello, everybody!
I&#8217;ve found something that&#8217;s just so cool: the air, as well as containing the oxygen we need to breathe, is also an excellent thermal insulator. Yeah, but why? It&#8217;s got low thermal conductivity. As a result, it reduces the amount of heat lost. To retain its heat, the air must be dry and still. [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://blog.stratermic.com/wp-content/uploads/2010/11/Sans-titre1.png"><img class="aligncenter size-full wp-image-1269" title="Supertech Component" src="http://blog.stratermic.com/wp-content/uploads/2010/11/Sans-titre1.png" alt="" width="478" height="184" /></a></p>
<p>Hello, everybody!</p>
<p>I&#8217;ve found something that&#8217;s just so cool: the air, as well as containing the oxygen we need to breathe, is also <strong>an excellent thermal insulator</strong>. Yeah, but why? It&#8217;s got <strong>low thermal conductivity</strong>. As a result, it reduces the amount of heat lost. To retain its heat, the air must be <strong>dry and still</strong>. Therefore you need to keep it in. Incredible, don&#8217;t you think?<span id="more-1185"></span></p>
<p>The air between the garment and the skin &#8211; or the air trapped in any textile&#8217;s strands- <strong>keep you warm</strong>. Stratermic uses this technique during the fleece scratching for example. That increases the thickness of the fibre and therefore its capacity to store air. Or when an inflatable gilet is built into the <span style="text-decoration: underline;">B’twin jacket</span>. I&#8217;m getting too hot, so I&#8217;ll deflate the gilet. I&#8217;m feeling a bit cold, so I&#8217;ll inflate the gilet. Really great!</p>
<p>See you soon for some new <strong>heat tips</strong>.</p>
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		<title>Take a breath, inflate, float! Euh no, heat!</title>
		<link>http://blog.stratermic.com/en/take-a-breath-inflate-float-euh-no-heat/</link>
		<comments>http://blog.stratermic.com/en/take-a-breath-inflate-float-euh-no-heat/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 16:43:53 +0000</pubDate>
		<dc:creator>Anna Oops</dc:creator>
				<category><![CDATA[Products]]></category>
		<category><![CDATA[Anna Oops]]></category>
		<category><![CDATA[Btwin]]></category>

		<guid isPermaLink="false">http://blog.stratermic.com/?p=1139</guid>
		<description><![CDATA[&#8220;Oh deary me, I&#8217;ve made myself look a right fool again! Introducing a new item from Stratermic: the inflatable gilet. Well me, of course: &#8220;Components which float in water? But what&#8217;s that got to do with our thermal insulation promise? Does it float and protect you from the cold?&#8221; Well I must say, silly old me. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.stratermic.com/wp-content/uploads/2010/11/JACKET-9-SUPER-TECH-RED-face.jpg"><img class="alignright size-thumbnail wp-image-1254" title="SUPERTECH" src="http://blog.stratermic.com/wp-content/uploads/2010/11/JACKET-9-SUPER-TECH-RED-face-150x150.jpg" alt="" width="150" height="150" /></a>&#8220;Oh deary me, I&#8217;ve made myself look a right fool again! Introducing a new item from Stratermic: <strong>the inflatable gilet</strong>. Well me, of course: &#8220;Components which float in water? But what&#8217;s that got to do with our thermal insulation promise? Does it float and protect you from the cold?&#8221; Well I must say, silly old me. In fact, it&#8217;s an <strong>inflatable gilet which keeps you warm</strong>! The <strong><span style="text-decoration: underline;">supertech B’twin jacket</span></strong> comes with a built in Stratermic inflatable gilet. By means of a valve located in the collar, you can inflate and deflate it <strong>so as to get the right thermal insulation</strong> for your activity and your environment. Perforations allow <strong>the air to get through</strong>. Once inflated, this vest offers <strong>up to 19% added thermal insulation</strong>. Thankfully Stratermic is on hand to explain all this to me!</p>
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		<title>Professor Stratermos, the new selector (of components)</title>
		<link>http://blog.stratermic.com/en/professor-stratermos-the-new-selector-of-components/</link>
		<comments>http://blog.stratermic.com/en/professor-stratermos-the-new-selector-of-components/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 16:23:43 +0000</pubDate>
		<dc:creator>Professeur stratermos</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[forclaz 20]]></category>
		<category><![CDATA[Stratermos]]></category>

		<guid isPermaLink="false">http://blog.stratermic.com/?p=1095</guid>
		<description><![CDATA[
Dear friends,
It is in the Stratermic laboratory that I, Professor Stratermos, carefully selected the component for the Forclaz 20 fleece, given its quality and resistance in all conditions.
Tested for up to 20 machine washes, the Forclaz 20 fleece keeps its thermal properties, and with no bobbling effect.
This component initially underwent numerous tests in order to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.stratermic.com/wp-content/uploads/2010/10/STR_BLOG_SELECTIONNEURDESCOMPOSANTS.jpg"><img class="aligncenter size-full wp-image-1218" title="Forclaz 20 Component" src="http://blog.stratermic.com/wp-content/uploads/2010/10/STR_BLOG_SELECTIONNEURDESCOMPOSANTS.jpg" alt="" width="500" height="100" /></a><a href="../wp-content/uploads/2010/10/STR_BLOG_SELECTIONNEURDESCOMPOSANTS.jpg"></a></p>
<p>Dear friends,</p>
<p>It is in the Stratermic laboratory that I, Professor Stratermos, carefully selected the component for the Forclaz 20 fleece, given its quality and resistance in all conditions.</p>
<p>Tested for up to 20 machine washes, the Forclaz 20 fleece keeps its thermal properties, and with no bobbling effect.<span id="more-1095"></span></p>
<p>This component initially underwent numerous tests in order to become the star component as we know it today. One of the tests consisted of putting the fleece through a drum for an optimal number of washes to test its resistance to abrasion. It was also tested for use in real-life situations to ensure its efficiency.</p>
<p>After extreme testing, it came out undamaged from the laboratory to take centre stage in your Decathlon stores in 6 different colours!</p>
<p>Stratifically yours.</p>
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		<title>The perception test.</title>
		<link>http://blog.stratermic.com/en/the-perception-test/</link>
		<comments>http://blog.stratermic.com/en/the-perception-test/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 14:34:57 +0000</pubDate>
		<dc:creator>John Cold</dc:creator>
				<category><![CDATA[Tests - research and development]]></category>
		<category><![CDATA[forclaz 20]]></category>
		<category><![CDATA[John Cold]]></category>

		<guid isPermaLink="false">http://blog.stratermic.com/?p=1174</guid>
		<description><![CDATA[

Hi guys!
My partners in crime Oscar and the professor from Stratermos introduced you to the little new number, the component from the fleece Forclaz 20 Quechua. Before making its selection, Stratermic tested it. No need to worry about the thermal properties, the new little number does the business. However, because it is lighter, Stratermic was [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.stratermic.com/wp-content/uploads/2010/11/MASCOTTE_THERMOMETRE_APERCU.jpg"><img class="alignleft size-full wp-image-1231" title="Stratermic" src="http://blog.stratermic.com/wp-content/uploads/2010/11/MASCOTTE_THERMOMETRE_APERCU.jpg" alt="" width="178" height="249" /></a><strong><br />
</strong><br />
Hi guys!<br />
My partners in crime Oscar and the professor from Stratermos introduced you to <strong>the little new number, the component from the fleece <span style="text-decoration: underline;">Forclaz 20 Quechua</span></strong>. Before making its selection, Stratermic tested it. No need to worry about the <strong>thermal properties</strong>, the new little number does the business. However, because it is <strong>lighter</strong>, Stratermic was a little bit sceptical: will customers actually <strong>feel</strong> its insulation qualities?<br />
In October 2009, Stratermic carried out <strong>a survey</strong>. 233 customers in France, 170 in Italy and 160 in Spain, of all ages, men and women, hiking beginners or experts. At the shop entrances the intrepid customers tested <strong>12 components</strong>. First by <strong>touching</strong> without seeing them. Then with an <strong>overall view</strong> of the fleece, by touching and its look. Outcome: <strong>The new little number from the range passed</strong> its entrance exam! Well done and welcome.</p>
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